We specialize in the creation of integrated multichannel media plans that are grounded in the channel-neutral planning philosophy. Why? Because it allows us to place the customer at the heart of everything we do. Our planners’ expertise across all professional media channels allows us to identify synergies that can support overarching strategies while delivering optimal—and efficient—results.
Our team of multichannel strategists is at the forefront of professional online media, executing digital campaigns ranging from broad awareness to highly targeted niche exposure. They’re also constantly piloting new targeting (and retargeting) strategies to bolster our KPIs. And when they’re not doing that, they’re developing digital recommendations built on years of experience, current industry insights, and our extensive repository of HCP online media behaviors and benchmarks. Now that’s full service.
SSCG launched the very first mobile advertising programs targeting HCPs, and we’ve been innovating ever since. Our programs not only reach customers on the go, they also make sure the right message is in their hands at critical moments.
emr · health IT
We pride ourselves on being ahead of the curve when it comes to developing EMR strategies and executing highly targeted campaigns that integrate messaging into the physicians’ workflow. We participate on the advisory board for one of the industry’s leading EMR platforms to help shape new promotional opportunities that are brought to market for our clients. Additionally, our taskforce of EMR experts actively meets with Health IT platforms and keeps our clients informed of opportunities that could benefit their brands.
In a fast-paced, interactive digital world, there’s an increasing need for print communications to take campaigns beyond the ad page. We seek out premium inventory and innovative print offerings that can foster a holistic and multichannel approach, while constantly monitoring placements to ensure alignment with media consumption.
point of care
We seek out new and exciting ways to facilitate positive brand experiences, keep branded content top of mind, and influence key decision makers at the point of prescribing. We don’t just help you make an impression—we help you make it a memorable one.
According to recent studies, searching for health information is the third-most common online activity. That’s why our Google-certified team employs programs that are designed to reach healthcare professionals and patients during each stage of the paid search funnel. It’s also why we’ve developed partnerships with top-tier engines such as Google and Bing: to ensure that we stay on top of the ever-evolving trends in the paid search landscape.
convention · event · ooh
We always look beyond the meeting to capitalize on touch points before, during, and after the event, including convention center and hotel placements, out-of-home media, and post-meeting follow-up. We’ve developed and placed smart and engaging media at numerous conventions over the years and have the insights to get the most value for our client’s campaigns.
direct mail · email
We’ve developed partnerships with some of the biggest publishers in the industry and have set a benchmark for performance along the way. We’ll help you get the right message, to the right audience, at the right time, while maximizing customer engagement.