leadership
Gwen Canter, VP, Director of Multichannel Media

Gwen has a creative perspective and enthusiasm for this industry that cannot be matched. Time and time again, she has discovered innovative and bespoke tactical opportunities that provide her clients with the edge they need in today’s marketplace.

Gwen’s expertise comes from a strong foundation in medical publishing combined with 13 years of media experience. She has proficiency across multiple channels and therapeutic categories, and is a leader in PRM/CRM media integration.

A past president of the Association of Healthcare Media Directors (AHMD), Gwen strives to advance the practice of media planning by exploring benchmarking and measurement through the lens of ROI. She is well versed in pan-European media execution and is currently working with key supplier partners to develop efficiencies on a global scale. And while Gwen has an immeasurable passion for pushing media planning to the next level, her real love is travel. She believes that the one with the most passport stamps wins.