Johanna brings strategic expertise, strong leadership, and 15 years of experience to the SSCG Media Group. She also brings a passion for seeking out and piloting innovative media offerings, which is what makes her an integral part of the leadership team.
Johanna’s wide range of experience includes specialty brands, PCP blockbusters, and over-the-counter pharmaceuticals. Prior to joining CDM in 2005, she held senior positions at NCI Advertising, Lowe Healthcare, and MediaVest, where she founded and co-directed a professional healthcare practice for clients including BrandPharm, Saatchi & Saatchi, and Medicus. An advocate of improving media measurement and using data driven insights to inform recommendations, Johanna manages the growing Digital Media Analytics function within SSCG Media Group. Outside of the office, she’s an active participant at the Association of Medical Media and an advisory board member for a leading EMR platform. She is a driving force in shaping the future of pharma in media.
Johanna holds a BA in geography and environmental studies from the University of Sussex in England. Here in New York, her passion for the environment lives on. A founding member of CDM’s Work Green team, Johanna encourages people to recycle and shut down their computers. In her spare time, she enjoys playing tennis, gardening, and cooking.