Kerrie joined CDM in 2003, and in less than 10 years, became part of the leadership team that launched SSCG Media Group.
A master of operations and efficiencies, Kerrie was integral to the Pfizer Professional Media Consolidation (she currently co-leads Pfizer’s professional media franchise) and spearheaded the development of the process that is key to efficiently running the business. She has also streamlined the workflow at SSCG and created guides and SOP for all financial aspects of media buying. Currently, she is working with IT to develop a proprietary tool that will transform media buying and client financial deliverables. In recent years, as media planning evolved drastically, Kerrie made sure SSCG evolved right along with it. She was at the forefront of the media revolution, ushering her clients into the future by providing innovative digital and mobile solutions.
Kerrie holds a BA in environmental studies from Montclair State University in New Jersey. In her spare time, she can be seen out and about in Jersey City, volunteering in the community, raising issues as a member of her condo board, and fundraising at her church.