Trish Natale, SVP, Director of Multichannel Media

Since joining the SSCG Media Group in 2009, Trish has been consumed with the “what” and “why” of all things media.

“What are the media consumption habits of the target audiences?”
“Why should we include this tactic in our media plan?”
“What is the ROI?”

These are the questions Trish asks to ensure her group is effectively measuring the impact of non-personal promotion. Prior to a career in media, Trish spent time in pharmaceutical marketing, developing media initiatives across multiple brand teams. This provided the foundation for her current role at SSCG: spearheading all research projects and actively participating in initiatives that hold supplier partners responsible for HCP-level data.

When she’s not asking probing media questions, Trish can be found sitting by the river in her upstate New York cabin, with a pair of binoculars in one hand and a glass of chardonnay in the other.